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Submission Form – Essay #1

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Name: Ever Daniel
From: Phoenix, AZ
Grade: A
School: Some School
Votes: 0


Amazon
Leadership Principles


Whether
you are an individual contributor or a manager of a large team, you
are an Amazon leader. These are our leadership principles and every
Amazonian is guided by these principles.

Customer
Obsession

Leaders
start with the customer and work backwards. They work vigorously to
earn and keep customer trust. Although leaders pay attention to
competitors, they obsess over customers.

Ownership
Leaders
are owners. They think long term and don’t sacrifice long-term
value for short-term results. They act on behalf of the entire
company, beyond just their own team. They never say “that’s
not my job”.

Invent
and Simplify

Leaders
expect and require innovation and invention from their teams and
always find ways to simplify. They are externally aware, look for new
ideas from everywhere, and are not limited by “not invented
here”. As we do new things, we accept that we may be
misunderstood for long periods of time. 

Are
Right, A Lot

Leaders
are right a lot. They have strong business judgment and good
instincts.

Hire
and Develop the Best

Leaders
raise the performance bar with every hire and promotion. They
recognize exceptional talent, and willingly move them throughout the
organization. Leaders develop leaders and take seriously their role
in coaching others. 

Insist
on the Highest Standards

Leaders
have relentlessly high standards – many people may think these
standards are unreasonably high. Leaders are continually raising the
bar and drive their teams to deliver high quality products, services
and processes. Leaders ensure that defects do not get sent down the
line and that problems are fixed so they stay fixed.

Think
Big

Thinking
small is a self-fulfilling prophecy. Leaders create and communicate a
bold direction that inspires results. They think differently and look
around corners for ways to serve customers. 

Bias
for Action

Speed
matters in business. Many decisions and actions are reversible and do
not need extensive study. We value calculated risk
taking.

Frugality
We
try not to spend money on things that don’t matter to
customers. Frugality breeds resourcefulness, self-sufficiency and
invention. There are no extra points for headcount, budget size or
fixed expense.

Vocally
Self Critical

Leaders
do not believe their or their team’s body odor smells of
perfume. Leaders come forward with problems or information, even when
doing so is awkward or embarrassing. Leaders benchmark themselves and
their teams against the best.

Earn
Trust of Others

Leaders
are sincerely open-minded, genuinely listen, and are willing to
examine their strongest convictions with humility. 

Dive
Deep
 

Leaders
operate at all levels, stay connected to the details and audit
frequently. No task is beneath them. 

Have
Backbone; Disagree and Commit

Leaders
are obligated to respectfully challenge decisions when they disagree,
even when doing so is uncomfortable or exhausting. Leaders have
conviction and are tenacious. They do not compromise for the sake of
social cohesion. Once a decision is determined, they commit
wholly.

Deliver
Results

Leaders
focus on the key inputs for their business and deliver them with the
right quality and in a timely fashion. Despite setbacks, they rise to
the occasion and never settle. 

The true power of eLearning lies in its ability to deliver results that matter to you. Whether your aim is to offer student flexibility, enhance worker performance, or provide an alternative access point to your content, SomaStream can provide the solution that will cater to your needs. For more information on how SomaStream can help your organization achieve your specific business objectives, improve learning results and maximize your eLearning investment, call us today at (510) 848-5512!

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